Derya Ural

Supply Chain Sustainability Manager @ H&M

H&M VISION
Lead the change towards circular and renewable fashion while being a fair and
equal company.HM want to use its size and scale to lead the change towards circular and renewable fashion while being a fair and equal company.
HM’s three ambitions
100% LEADING THE CHANGE
Promote and scale innovation
Drive transparency
Reward sustainable actions
100% CIRCULAR & RENEWABLE
A circular approach to how products are made and used
Use only recycled or sustainably-sourced materials
A climate positive value chain
100% FAIR & EQUAL
Fair jobs for all Inclusion and diversity.

Steering and integrating sustainability. across the business, HM’s Change-Making Programme turns our strategy into action and drives long-lasting change. Sustainability is integrated as one of four equally important parameters in HM’S company performance score card. This means that each central function and brand is measured on a set of sustainability KPI’s, alongside and in equal weight to sales figures, customer satisfaction, etc. In addition to that, its Change-Making Programme brings together the goals, roadmaps, standards and follow-up methods we need to work towards its vision, while also leaving room for locally tailored implementation and activities.
HM sustainability strategy is well aligned with the SDG goals